Retailers continue to adopt a digital-first approach to customer experience, both in-store and online. According to a recent survey by DemandScience and Comcast Business, over the next 12 months, retail IT executives will prioritize upgrades in digital customer experience (CX), network and cybersecurity solutions, expanded use of analytics-backed decision-making, and increased investments in AI.

To meet the customer demands of a digital-first business model, retailers need to address their critical…

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